Campaign Registration

Campaign Registration

A Campaign describes your messaging use case. After your brand is approved, you must register at least one campaign to start sending SMS messages in the United States.

Prerequisites

Before registering a campaign:

1. Approved Brand - Your brand must be verified (see Brand Registration)
2. US Phone Number - At least one phone number to assign to your campaign

Use Case Types

Select the use case that best describes your messaging:

Registration Steps

Step 1: Campaign Basics

Provide general information about your campaign:

• Campaign Name - A descriptive name for internal reference
• Use Case - Select from the list above
• Description - Brief explanation of what messages you'll send
• Subscriber Opt-in - How users consent to receive messages

Step 2: Sample Messages

Provide 2-5 sample messages that represent your typical content:

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Example for 2FA:
"Your verification code is 123456. This code expires in 10 minutes."

Example for Delivery:
"Hi {{name}}, your order #{{order_id}} has shipped! Track it here: {{tracking_url}}"

Step 3: Compliance Settings

Configure compliance options:

Step 4: Review and Submit

Review all information before submitting:

1. Verify campaign details are accurate
2. Confirm sample messages are representative
3. Check compliance settings
4. Submit for review

Via API

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# Step 1: Create campaign (draft)
curl -X POST https://api.zavu.dev/v1/10dlc/campaigns \
  -H "Authorization: Bearer $ZAVUDEV_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "brandId": "brand_abc123",
    "name": "Order Notifications",
    "useCase": "ACCOUNT_NOTIFICATION",
    "description": "Send order status updates to customers who opted in at checkout.",
    "sampleMessages": [
      "Hi {{name}}, your order #{{order_id}} has shipped!",
      "Your order #{{order_id}} has been delivered."
    ],
    "subscriberOptIn": true,
    "subscriberOptOut": true,
    "subscriberHelp": true,
    "numberPooling": false,
    "directLending": false,
    "embeddedLink": true,
    "embeddedPhone": false,
    "affiliateMarketing": false,
    "ageGated": false
  }'

# Step 2: Submit for carrier review
curl -X POST https://api.zavu.dev/v1/10dlc/campaigns/{campaignId}/submit \
  -H "Authorization: Bearer $ZAVUDEV_API_KEY"

Cost

Approval Process

After submission, your campaign goes through carrier review:

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Submitted → Under Review → Approved/Rejected
              1-7 days

Review Timeline

Status Meanings

If Rejected

If your campaign is rejected:

1. Review the rejection reason provided
2. Update your campaign details or sample messages
3. Resubmit for review

Common rejection reasons:

• Sample messages don't match use case
• Missing opt-in/opt-out information
• Prohibited content type
• Incomplete description

Campaign Limits

Each campaign has messaging limits based on your brand's Trust Score:

Next Steps

Once your campaign is approved: