SMS Rates

SMS Pricing
by Sender Type

10DLC, Toll-Free, Short Code, and international pricing to 200+ countries.
$0.005/contact + carrier cost = total.

How SMS pricing works

SMS costs vary by sender type and destination carrier:

  • 1.Sender type - 10DLC, Toll-Free, or Short Code
  • 2.Destination carrier - AT&T, T-Mobile, Verizon, etc.

Prices shown below include all fees. No surprises.

Example: SMS to T-Mobile via 10DLC = $0.0077 total

Local Numbers

Local (10DLC) Pricing

Standard 10-digit numbers with A2P registration. Best balance of cost and deliverability.

Base Rates (per message part)

DirectionSMSMMS
Outbound$0.0044$0.0165
Inbound$0.0044$0.0055

Carrier Fees - Outbound (per message part)

Added to base rate when sending to each carrier

CarrierSMSMMS
AT&T$0.0033$0.0083
T-Mobile$0.0033$0.0110
Verizon$0.0044$0.0072
US Cellular$0.0055$0.0110
Other carriersFreeFree

Carrier Fees - Inbound (per message part)

Added to base rate when receiving from each carrier

CarrierSMSMMS
AT&TFree$0.0083
T-Mobile$0.0033$0.0110
VerizonFreeFree
US CellularFreeFree
Other carriersFreeFree
Toll-Free

Toll-Free Pricing

1-800 and friends. Higher throughput, recognizable by customers.

Base Rates (per message part)

DirectionSMSMMS
Outbound$0.0060$0.0176
Inbound$0.0060$0.0176

Carrier Fees - Outbound (per message part)

Added to base rate when sending to each carrier

CarrierSMSMMS
AT&T$0.0033$0.0083
T-Mobile$0.0033$0.0110
Verizon$0.0044$0.0072
US Cellular$0.0027$0.0055
Other carriersFreeFree

Carrier Fees - Inbound (per message part)

Added to base rate when receiving from each carrier

CarrierSMSMMS
AT&TFree$0.0083
T-Mobile$0.0033$0.0110
VerizonFreeFree
US Cellular$0.0027$0.0055
Other carriersFreeFree
Short Code

Short Code Pricing

5-6 digits. Maximum throughput. Built for high-volume campaigns.

Base Rates (per message part)

DirectionSMSMMS
Outbound$0.0077$0.0198
Inbound$0.0077$0.0099

Carrier Fees - Outbound (per message part)

Added to base rate when sending to each carrier

CarrierSMSMMS
AT&T$0.0033$0.0083
T-Mobile$0.0027$0.0110
Verizon$0.0044$0.0072
US Cellular$0.0039$0.0110
Other carriersFreeFree

Carrier Fees - Inbound (per message part)

Added to base rate when receiving from each carrier

CarrierSMSMMS
AT&TFree$0.0083
T-Mobile$0.0027$0.0110
VerizonFreeFree
US CellularFreeFree
Other carriersFreeFree

Short code lease: $1,000/month. Vanity codes: $2,000/month.

Global Coverage

International SMS Pricing

Send SMS to 200+ countries. Two-way and one-way pricing available.

Two-Way SMS: Send and receive replies. Best for conversations, OTP, and support.

One-Way SMS: Outbound only, lower cost. Best for notifications, alerts, and marketing. Available in 225 countries.

Inbound SMS: Receive messages on your phone number. Same rate as Two-Way. Only available in countries with Two-Way support.

224 countries available

CountryBest valueOne-WayOutbound only. Lower cost, ideal for notifications, alerts, and marketing. 225 countries.Two-WaySend and receive SMS replies. Best for conversations, OTP verification, and customer support.InboundReceive messages on your phone number. Same rate as Two-Way. Requires a Two-Way capable number.

Prices are per SMS segment (160 characters). Longer messages may be split into multiple segments.

High volume?

Sending millions of messages? We offer custom pricing for high-volume senders.

Contact Us

Ready to ship?

$3 free credits. No credit card. Start sending in 5 minutes.

SMS Pricing | Zavu | Zavu