SMS Pricing
by Sender Type
10DLC, Toll-Free, Short Code, RCS, and international pricing to 200+ countries.
$0.005/contact + carrier cost = total.
How SMS pricing works
SMS costs vary by sender type and destination carrier:
- 1.Sender type - 10DLC, Toll-Free, Short Code, or RCS
- 2.Destination carrier - AT&T, T-Mobile, Verizon, etc.
Prices shown below include all fees. No surprises.
Example: SMS to T-Mobile via 10DLC = $0.0077 total
Local (10DLC) Pricing
Standard 10-digit numbers with A2P registration. Best balance of cost and deliverability.
Base Rates (per message part)
| Direction | SMS | MMS |
|---|---|---|
| Outbound | $0.0044 | $0.0165 |
| Inbound | $0.0044 | $0.0055 |
Carrier Fees - Outbound (per message part)
Added to base rate when sending to each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | $0.0033 | $0.0083 |
| T-Mobile | $0.0033 | $0.0110 |
| Verizon | $0.0044 | $0.0072 |
| US Cellular | $0.0055 | $0.0110 |
| Other carriers | Free | Free |
Carrier Fees - Inbound (per message part)
Added to base rate when receiving from each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | Free | $0.0083 |
| T-Mobile | $0.0033 | $0.0110 |
| Verizon | Free | Free |
| US Cellular | Free | Free |
| Other carriers | Free | Free |
Toll-Free Pricing
1-800 and friends. Higher throughput, recognizable by customers.
Base Rates (per message part)
| Direction | SMS | MMS |
|---|---|---|
| Outbound | $0.0060 | $0.0176 |
| Inbound | $0.0060 | $0.0176 |
Carrier Fees - Outbound (per message part)
Added to base rate when sending to each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | $0.0033 | $0.0083 |
| T-Mobile | $0.0033 | $0.0110 |
| Verizon | $0.0044 | $0.0072 |
| US Cellular | $0.0027 | $0.0055 |
| Other carriers | Free | Free |
Carrier Fees - Inbound (per message part)
Added to base rate when receiving from each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | Free | $0.0083 |
| T-Mobile | $0.0033 | $0.0110 |
| Verizon | Free | Free |
| US Cellular | $0.0027 | $0.0055 |
| Other carriers | Free | Free |
Short Code Pricing
5-6 digits. Maximum throughput. Built for high-volume campaigns.
Base Rates (per message part)
| Direction | SMS | MMS |
|---|---|---|
| Outbound | $0.0077 | $0.0198 |
| Inbound | $0.0077 | $0.0099 |
Carrier Fees - Outbound (per message part)
Added to base rate when sending to each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | $0.0033 | $0.0083 |
| T-Mobile | $0.0027 | $0.0110 |
| Verizon | $0.0044 | $0.0072 |
| US Cellular | $0.0039 | $0.0110 |
| Other carriers | Free | Free |
Carrier Fees - Inbound (per message part)
Added to base rate when receiving from each carrier
| Carrier | SMS | MMS |
|---|---|---|
| AT&T | Free | $0.0083 |
| T-Mobile | $0.0027 | $0.0110 |
| Verizon | Free | Free |
| US Cellular | Free | Free |
| Other carriers | Free | Free |
Short code lease: $1,000/month. Vanity codes: $2,000/month.
RCS Pricing
Next-gen messaging. Read receipts, typing indicators, rich media. The future of SMS.
RCS Rich Text (per segment)
Text-only RCS messages
| Carrier | Outbound | Inbound |
|---|---|---|
| T-Mobile | $0.0072 | Free |
| Verizon | $0.0072 | Free |
| Google Fi | $0.0072 | Free |
| C-Spire | $0.0072 | Free |
| Spectrum | $0.0072 | Free |
RCS Rich Media (per message)
RCS messages with images, videos, or files
| Carrier | Outbound | Inbound |
|---|---|---|
| T-Mobile | $0.0176 | Free |
| Verizon | $0.0176 | Free |
| Google Fi | $0.0176 | Free |
| C-Spire | $0.0176 | Free |
| Spectrum | $0.0176 | Free |
International SMS Pricing
Send SMS to 200+ countries. Prices vary by destination.
14 countries available
| Country | SMS Price |
|---|---|
Prices are per SMS segment (160 characters). Longer messages may be split into multiple segments.
High volume?
Sending millions of messages? We offer custom pricing for high-volume senders.
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