How Nely.ai Reduced CPaaS Costs by 85% with Zavu
Processing 1 million messages monthly, Nely.ai migrated from Twilio to Zavu and cut their messaging costs from $5,580/month to just $800/month.
About Nely.ai
Nely.ai is an AI-powered customer service platform that provides intelligent agents for businesses. Their AI agents handle customer conversations across multiple channels including WhatsApp and SMS, processing over 1 million messages monthly. As their client base grew, messaging costs became a significant operational expense that needed optimization.
The Challenge
High WhatsApp Messaging Costs
With 800,000 WhatsApp messages monthly at $0.005 per message, Twilio was charging $4,000/month just for WhatsApp.
SMS Costs Adding Up
200,000 SMS messages at $0.0079 per segment added another $1,580/month to their bill.
Complex Multi-Provider Setup
Managing separate providers for SMS and WhatsApp created operational overhead and integration complexity.
Before Zavu: The Previous Costs
The Solution
Zero WhatsApp Message Costs
With Zavu's pricing model, all 800,000 WhatsApp messages are included at no cost per message, saving $4,000/month instantly.
Competitive SMS Pricing
SMS at $0.004 per message part reduced their 200,000 SMS cost from $1,580 to just $800/month.
Unified Messaging API
A single API for SMS and WhatsApp simplified their integration and reduced maintenance overhead.
After Zavu: The New Reality
The Results
- WhatsApp costs eliminated entirely: $4,000/month to $0
- SMS costs cut in half: $1,580/month to $800/month
- Total monthly savings of $4,780 (85% reduction)
- Annual savings of over $57,000
- Simplified codebase with a single messaging provider
- Better developer experience with modern API design
“We were spending over $5,500 a month on messaging with Twilio. After switching to Zavu, our bill dropped to $800. That's $57,000 in annual savings that we can reinvest in our product.”
Ready to reduce your messaging costs?
Join Nely.ai and other companies saving 70%+ on their CPaaS infrastructure with Zavu.