Glossary

Telecommunications Glossary

Definitions and explanations of key terms in telecommunications and messaging.

MarketingCustomer ExperienceMessaging Strategy

What is Customer Segmentation? A Complete Guide

Learn what customer segmentation is, why it matters for business messaging, and how to effectively segment your audience for targeted SMS, WhatsApp, and email campaigns.

December 18, 202510 min read
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Customer ExperienceBusiness StrategyMessagingCustomer Service

What is CX? Complete Guide to Customer Experience

Learn what Customer Experience (CX) means, why it matters for business success, key metrics, strategies, and how messaging platforms enhance CX across all touchpoints.

December 26, 202510 min read
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Virtual ReceptionistAI AgentsBusiness AutomationCustomer ServiceWhatsApp Business

What is a Virtual Receptionist? AI-Powered Reception Guide

Learn what virtual receptionists are, how AI transforms business reception, benefits over traditional methods, and how to implement AI-powered virtual reception with messaging platforms.

December 29, 20259 min read
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